Strategies to enhance the impact of commercial ventures on local development in the Jipijapa canton

Abstract

This article analyzes innovative strategies to strengthen the impact of commercial entrepreneurship on the socioeconomic development of Jipijapa Canton, Manabí province. The general objective is to design innovative strategies, based on a diagnosis of the local entrepreneurial ecosystem, that enhance the socioeconomic impact of commercial entrepreneurships and contribute to the sustainable local development of Jipijapa canton, Manabí province. A mixed methodological approach was employed, combining quantitative techniques through surveys applied to one hundred sixty-two commercial entrepreneurs, and qualitative techniques through semi-structured interviews with five outstanding entrepreneurs. The results demonstrate the need to strengthen inter-institutional coordination and promote policies that drive business sustainability. It was identified that businesses integrated into productive chains and with access to formal financing present greater stability and survival compared to those operating in isolation. A strategy matrix is presented in four axes: access to financing, capacity building, productive articulation, and collaborative governance. The proposed strategies seek to optimize business sustainability and promote a more dynamic, inclusive, and sustainable entrepreneurial ecosystem that effectively contributes to the local development of the canton.