Leadership strategies to increase the Intellectual Capital in online businesses

Abstract

Currently, the business environment has become more complex, globalized and dynamic, having a direct impact on companies that do business online, forcing them to implement original tactics to manage their intellectual capital. The ADN Entrepreneur company is in the midst of adverse conditions due to the lack of strategies, which makes decision making difficult. Therefore, the present study focuses on analyzing the leadership strategies that will allow the increase of intellectual capital in the company's online businesses, which was developed under a qualitative approach, a non-experimental design and a type of descriptive research to through the documentary analysis technique, where the survey was applied to company workers. The results show that staff must be permanently motivated with the purpose of developing and guiding intellectual capital and, taking advantage of the use of technology within the company, evaluate the facilities of investing and innovating in modern techniques to operate in the environment of the online business. In this context, the leadership strategies proposed in the research should be implemented, which are effective in increasing intellectual capital, growth and organizational sustainability.